Here’s a great illustration of why pay per click advertising may just be the best mode of promotion for small businesses:
Online Promotion of LindaArmstrong.com
Objective: Help Linda Armstrong Kelly book more speaking engagements. Currently she is seeking to speak at one event per week.
Solution: Advertise LindaArmstrong.com on internet search engines (ie. Google.com, Yahoo.com, & MSN.com). By using the search engine’s pay-per-click advertising programs, you will not be charged unless individuals click on your website’s ad. In other words, you don’t pay for the ad, but rather only for the visitors that click on your ad. With this arrangement, you are only paying for visitors to your site; as opposed to a traditional arrangement in which you would pay for the ad – whether or not any visitors are received.
We will target LindaArmstrong.com so that the site’s ad will only show to internet users that have done an online search for “motivational speaker”, “keynote speaker”, “inspirational speaker”, or similar term. By utilizing this technique, we can deliver higher targeted visitors to LindaArmstrong.com – because these people are actually searching for someone just like Linda.
Estimate: Based on Microsoft Adcenter data, we project that about 6,000 online searches are performed per month in the USA for “motivational speaker”, “keynote speaker”, “inspirational speaker”, and other similar terms. Secondly we expect that this should result in 100-150 potential clients hitting your site each month. Finally we project that you can reach this online audience for about $100 per month.
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1 Why Pay Per Click Advertising is Going to Save Your Business | E-commerce Blog // Apr 11, 2008 at 9:13 pm
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