ExpertPPCManagement.com

As per this post at Adwords Help, Google doesn’t recommend using the keyword insertion feature in the display url:
For example, say you have the
following three keywords:
best hotel
“best hotel”
[best hotel]
And a display URL that reads www.BookMyHotel.com/{KeyWord:HotelSale}
If a user searches “best hotel”, he/she will see the same display URL
(www.BookMyHotel.com/besthotel) as a user who searched “find best
hotel” or […]

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The age old question that everyone asks, “But is anybody searching for ‘xyz’?” haunts many in this profession of search engine advertising.
So instead of saying to your potential client, “Oh yes there is huge demand for xyz”(while thinking in the back of your head… “gosh I hope I’m right or I’ll never get another project […]

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