Could your company benefit from increased web presence? Does your team need more top-notch leads? Are you looking to increase online sales?
Here is a sample proposal, that shows you how we at Expert Web Management can maximize your business’ online potential. This is not exhaustive list of of solutions, but rather a sample - we may recommend different solutions based on your business’ goals.
Internet-Based Lead Generation Proposal for XYZ Energy
Objective: Use the internet to generate leads for XYZ Energy. By using the internet, leads can be created at a substantially lower price point than is possible through other forms of media such as print, or infomercial. These leads must be Qualified Investors, interested in buying $61K shares in XYZ’s oil wells. These leads will be English –speakers, primarily from the US, with a special focus on the DFW metro area.
Methodology: First we will redesign the existing website or build a new website that is search engine friendly & can be used to generate leads. Second we will launch a comprehensive campaign to generate leads; it will consist of:
Pay-Per-Click Advertising on Google, Yahoo, & MSN
Ongoing Optimization of Website for Google, Yahoo, & MSN’s organic search engine results
Press Release Distribution
Email Follow-up with Leads
Targeting Niche Websites (i.e. Oil & Gas Journal Online; & RigZone Online)
Pop-Unders
Pay-Per-Click Advertising – We will advertise XYZ’s website under terms such as “investment”, “oil wells”, etc. To have consistent online presence & reach the most users; expect to spend about $10K per month on click charges. This should result in about 6,000 clicks which in turn should produce about 300 leads per month. If this is not in XYZ’s vision we can scale down the campaign to fit your budget. Likewise we could target Europe or Asia if you budget is
larger than this.
Optimization of Website for Organic Search Engine Results – We will build links to XYZ Energy’s website, optimize content, & submit reports on a monthly basis showing the placement of links & resulting ranking of Halek’s website on the 1st page of organic search engine results on Google, Yahoo, & MSN. All websites that we have optimized for at least 6 months have reached the top 1% of websites worldwide for visitors based on Alexa.com data.
Press Release Distribution – We can write press releases and distribute them through the internet, at an international level. For an additional $290 we can also send your press release to all appropriate news outlets and publications in the DFW metro.
Email Follow-up with Leads – Visitors to the XYZ website that leave an email address will
automatically receive updates on both XYZ Energy & the oil industry by email.
Niche Websites – For $1,500 we can send out an email advertisement to Oil & Gas Journal’s list
of subscribers. For $3250 XYZ Energy can have a company profile for 1 year on RigZone.com.
Pop-Unders – We will pop the XYZ Energy site up underneath investment niche sites like:
MorningStar.com; Forbes.com; Bloomburg.com and others. Estimated cost is: $500 USD for
about 13,000 impressions per month.
3 responses so far ↓
1 Matt Hanson // Apr 10, 2008 at 12:40 am
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
2 Easelmram // May 22, 2008 at 4:20 am
Does anyone know of a good article spinning script. Looking to take my articles and PLR articles and spin them.
Steven Walsh
3 zachthompson // May 23, 2008 at 1:40 pm
Steven,
Good question! We use http://www.uniquearticlewizard.com for this.
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