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What is Reputation Management?
Reputation management is the practice of monitoring and influencing the public perception of an individual or organization to maintain or improve its standing among stakeholders and the broader public.
Online reputation management (ORM) is the strategic process of continuously monitoring and managing the online perceptions and information about a business or individual. In today’s digital age, where vast amounts of information can be shared widely and rapidly, ORM has become crucial.
It involves monitoring what is being said or published online about the entity, responding to positive or negative content in a timely and constructive manner, and using strategies to prevent and address potentially damaging content. Key activities include managing online reviews, engaging on social media platforms, and optimizing content across all digital channels to ensure a positive online presence.
Effective ORM mitigates negative online content’s impact and leverages positive reviews and feedback to enhance a brand’s image. This process can involve search engine optimization (SEO) techniques to promote positive news and counteract harmful content by ensuring that the positive material ranks higher in search engine results.
Additionally, ORM can involve legal measures such as addressing copyright and trademark infringements or privacy breaches that could impact online reputation. Ultimately, by maintaining a strong, positive online presence, businesses and individuals can build trust, attract more customers or followers, and influence public perception in their favor, which is crucial for long-term success.
Reputation Defender Plans
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Some great features:
- 20 Key Words Optimized
- 5 Top 10 Ranking Guarantee
- Weekly Reporting
- Keyword Research and Analysis
- Web site Structure Optimization
- Content Optimization – Implementation of H1-H4 & Bold tags to Content
- 15 Web 2.0 link creation
- 5 Free Blog Creation
- 10 Profile Page Creation
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Some great features:
- 20 Key Words Optimized
- 5 Top 10 Ranking Guarantee
- Weekly Reporting
- Keyword Research and Analysis
- Web site Structure Optimization
- Content Optimization – Implementation of H1-H4 & Bold tags to Content
- 15 Web 2.0 link creation
- 5 Free Blog Creation
- 10 Profile Page Creation
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